Camp Phire

A passion project with a real impact.

My internship with Phire Group was endlessly valuable, but it was somewhat untraditional and informal. So I posed the concept of a formal summer internship program after being hired full-time. I called it Camp Phire.

I now lead the program every summer. I start preparing in the winter by partnering with two clients and writing creative briefs that guide the intern projects.

But starting an internship program only works with a qualified team of interns. Getting the word out about Camp Phire has gradually become much easier as we gain recognition around the country. Our application numbers have consistently grown since the program’s inception.

The results? A massive increase in agency awareness among young marketers and advertisers. Multiple intern teams creating real work for real clients. And a growing, robust talent pipeline for the agency.

I created this cool stuff with…

AD: Grace Winkel, Emma Leising, Paige Blakeslee, Katie Smith

Motion Graphics: Michael Hoge

Strategy: Yours Truly, Parita Bhavsar, Julie Weintraub