Roush

Roush is an innovative engineering firm with a remarkable global presence. You’ve sat in one of their theme park rides. You’ve cheered on a Roush-built race car. And you’ve probably watched one of their rockets launch on TV.

But Roush has always lived in the background. We inspired newfound confidence through a full-scale brand elevation, a fresh approach to language and photography, and a bolder tone for every touchpoint. It started with a slick brand anthem.

The brand building blocks came together alongside a completely transformed web experience. Check out the website here. Next, we created ad campaigns to communicate with relevant industry audiences.

I created this cool stuff with…

AD: Tony Godzik & Grace Winkel

Motion Graphics: Michael Hoge

Account/Strategy: Blaire Plunkett